No “Happy New Year” from Facebook for Small Businesses

It seems as though just as you figure out Facebook, they change the rules.  A big change is coming this month for businesses, especially entrepreneurs and small businesses, who promote their services and products on Facebook.  In fact, one study indicates that Facebook is the #1 tool for companies promoting themselves on social media.  In it’s latest change, Facebook has announced that “Beginning in January 2015, people will see less of this (promotional) type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

In other words, companies posting promotions, ads, contests and specials on their Facebook page are less and less likely to have those posts appear in News Feeds of their fans.  Facebook is looking to limit the free exposure and drive companies to spend more on Facebook advertising – not always an option for every budget.  Social media gurus suggest that more content-based and user-generated posts are more likely to get through the new FB filters.  That’s where SocialSnap Studios can supplement your social media strategy.

Guests at corporate events happily share their photos with friends on Facebook, and those friends add their own “likes” and “shares” to their friends.  All of SocialSnap’s photos can be branded with a corporate logo, event name or other message as desired.  Each post also carries a custom caption and hashtags if available.  Why not capitalize on reaching your guests’ friends and their friends with your logo and message, as a supplement to your own social media activities, and avoid those pesky Facebook filters in the process?  See how some of our clients have done just that below!

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FB Screen shot