No “Happy New Year” from Facebook for Small Businesses

It seems as though just as you figure out Facebook, they change the rules.  A big change is coming this month for businesses, especially entrepreneurs and small businesses, who promote their services and products on Facebook.  In fact, one study indicates that Facebook is the #1 tool for companies promoting themselves on social media.  In it’s latest change, Facebook has announced that “Beginning in January 2015, people will see less of this (promotional) type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

In other words, companies posting promotions, ads, contests and specials on their Facebook page are less and less likely to have those posts appear in News Feeds of their fans.  Facebook is looking to limit the free exposure and drive companies to spend more on Facebook advertising – not always an option for every budget.  Social media gurus suggest that more content-based and user-generated posts are more likely to get through the new FB filters.  That’s where SocialSnap Studios can supplement your social media strategy.

Guests at corporate events happily share their photos with friends on Facebook, and those friends add their own “likes” and “shares” to their friends.  All of SocialSnap’s photos can be branded with a corporate logo, event name or other message as desired.  Each post also carries a custom caption and hashtags if available.  Why not capitalize on reaching your guests’ friends and their friends with your logo and message, as a supplement to your own social media activities, and avoid those pesky Facebook filters in the process?  See how some of our clients have done just that below!

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FB Screen shot

Branding Your Next Corporate or Social Event

Here are some stunning numbers from Facebook’s recent earnings report:

  • • 63% of Facebook users engage on a daily basis
  • • 1.32 billion people log on to Facebook at least once a month
  • • 829 million people use Facebook on a daily basis
  • • 654 million people use Facebook on mobile on a daily basis
  • • 30 million businesses have a Facebook fan page
  • • 1.5 million businesses buy Facebook ads
  • • The average Facebook user spends 40 minutes a day on the website

SocialSnap Studios branded photo from  Tampa Theatre’s Wine Festival 2014

SocialSnap Studios branded photo from
Tampa Theatre’s Wine Festival 2014

Put those numbers to work for you at your next event. With nearly a billion people using Facebook on a daily basis, not to mention all the other social networking venues, social media is a fantastic tool to publicize your event at very small cost. With a modern open-air photobooth at your event, guests will flock to your website and social media sites to view their pictures during and after the event and will eagerly share them with their “friends” – live, in real-time during the event. You can increase your company or social function’s awareness by branding the photos and designing a green screen background featuring your logo, name, or sponsor recognition.

An Extraordinary Event

An extraordinary event is one that people talk about for all the right reasons. Everyone had fun and made great connections. “Selfies” have become ubiquitous at the best events. Why not hyper-charge your next event – provide instant “selfies” along with the ability to instantly post their pictures and information about the event in real time as well as long afterwards.

A successful event is one that is talked about by those that attended (for all the right reasons!), ensuring that businesses gain exposure to a wider audience. With the rise in popularity of social media and evolving new technologies, event attendees now have the ability to post pictures and information about events in real time and afterwards.

Businesses are catching on, and many event planners now strive to ensure that their event receives maximum exposure on a range of social media platforms. This is easily done with the right marketing and the right entertainment. The advantages for businesses when event planners get it right is that their brand receives increased exposure, leading to bigger brand awareness and customers in the long-term.

How Hashtags Can Help You “Graduate” to Extraordinary Events

Hashtags for Branding

#NU2012, the official hashtag of the Class of 2012, was broadcast on the big screen at the TD Garden during former Secretary of State Colin Powell’s keynote address.

Former Secretary of State Colin Powell Endorses Hashtags

Former Secretary of State, Colin Powell was the graduation keynote speaker at the 2012 Northeastern University ceremonies. He spoke at length about the importance of #hashtags to social and corporate events. Here are some of his opening remarks:

First, I would like to congratulate my fellow members of the Class of 2012.

Second, I would like to congratulate Northeastern University. After 110 years, the school finally solved a problem that has challenged institutions of higher learning for generations: how to make commencement ceremonies less boring. And they did it by incorporating a hashtag into this year’s event.

Making commencement ceremonies less boring




By including #NU2012 in their tweets, graduates were able to share their thoughts about the commencement, memories from the week of celebration, photos from their seats, and even say thank you to their parents sitting in the stands. Even the president of Northeastern, Joseph Aoun, tweeted a congratulations to the senior class.

So in honor of graduation and in appreciation to all the teachers I’ve had over the years, I thought I would share what I learned about using a hashtag so you can also graduate to more social events.

Secretary Powell went on to integrate the subject of hashtags into his address. Below are some of the highlights:

Picking your hashtag

Before you do anything, you’re going to need to pick the right hashtag for your event. The key is to keep it short and simple. Your attendees will only have 140 characters and you want them to have room to contribute to the conversation.  The best hashtags are made up of abbreviations or acronyms and the year of the event, like the official hashtag for National Small Business Week 2012, #SBW2012.

1. Before the event: Promote your hashtag and start the conversation

One of the biggest benefits of hosting events in a more social world is that you don’t need to spend a lot of money to promote it. With the right strategies, you can use a hashtag to get your attendees talking and generate buzz well before the day of the event.

2. During the event: Create a more social experience

Most hosts know from experience just how busy they’ll be when the big day comes. You’re probably not going to be able to monitor every tweet that’s made with your hashtag, but there are steps that you can take to take advantage of the benefits of a more social event.

• Think about placement

When you are thinking of where to showcase the hashtag at your event, you’ll want to consider where it will get the most visibility. At my commencement, Northeastern broadcast the hashtag on the JumboTron of the TD Garden. Chances are you won’t be able to give your hashtag that much visibility, but the idea will be the same for your event. Place it in a central place where people will be able to see it, but don’t disrupt the event in the process.

• Schedule Tweets before the event

There are plenty of things that you need to prepare before any event and it’s the same thing when it comes to social media. Scheduling tweets with tools like Hootsuite will let you have a presence in the conversation, without having it take up all your time. When you’re scheduling tweets, make sure the timing makes sense. It can be helpful to look at your event’s schedule beforehand and set up tweets accordingly. At the very least, schedule one that welcomes your guests and one that says “thank you” at the end of the night.

• Keep track of what people are saying

Track the hashtag in the days and weeks after your event, look for good content to retweet, dialogue with people who are actively engaging, and reach out to people who have questions or complaints.

• Share information, news, and updates

More often than not, your attendees will want to know how the event went for you and your business or organization. If you had a larger than expected turnout, tell people about it. If you were hosting a fundraiser and surpassed your goal, let people know.And don’t forget to thank everyone for showing up!

• Stay in touch

Your hashtag will eventually fade into the Twitter abyss. But that doesn’t mean that the connections that you’ve made will do the same.Use the hashtag as a way of strengthening those relationships. Give people a reason to stay involved and to continue to connect with you, whether that’s through email marketing, Twitter, LinkedIn, or Facebook.


Secretary Powell noted that, “A couple hours after my commencement, #NU2012 was replaced by #NBAPlayoffs at the TD Garden. Across town in South Boston, #HRS2012 was heating up as 14,000 doctors and medical professionals packed the Boston Convention & Exhibition Center for the Heart Rhythm Society’s Annual Scientific Sessions. And north of town in Gloucester, Massachusetts, #StampOutHunger was helping the Open Door collect over 26,000 pounds of food in a local food drive.”

Regardless of the size of your business or the goals of your organization, an event hashtag will bring a new element to your next event and make your event more social than ever.

Have you used Twitter to make your events more social? How did it go? Tell us about it in the comments below!





Event Management in the Social Media Age

Event Social Media Marketing

Nowadays, event planners expect more from event entertainment. A lot more. Entertainment doesn’t just have to be all singing and all dancing,

Event Social Media Marketing

SocialSnap Studios at Lakeland Business Leaders event

it also needs to have real impact, increase brand awareness and help to promote the event to a larger audience.

Gone are the days when event planners could just book a rabbit in a hat magician to interact with attendees at corporate events and expect the client, and their guests, to be satisfied. The Information Age requires entertainment that plays a far greater role within events.

Social Media Marketing – Before, During, and After an Event

It needs to be bold, daring, exciting, engaging, be interactive and most of all encourage people to use social media to increase exposure for businesses and their events.  Businesses are realizing the huge benefits of encouraging social media interaction before, during and after an event has taken place.

Social Media Marketing at Events

SocialSnap’s 42” Touch Screen Engages Guests while they Post Real-Time at the Event

Entertainment can play its part in helping to generate social media exposure at an event by ensuring that people talk about it. This is the New Media Age, an age in which we know what people had for breakfast, what their new haircut looks like and the films they have just watched; so booking exciting, interactive entertainment is a sure fire way of getting your event talked about right across the various social media platforms.

Social Media Photobooth

Bringing the Photobooth concept in to the New Media Age, these photobooths are a great addition to any event looking for social media exposure! At a time when everybody is obsessed with ‘selfies’ and bombarding the web with photos, photobooths have become very popular for a variety of events; from Exhibitions and Gala Dinners, to Weddings and Conferences.

Not only does this new class of photobooth enable attendees to email or upload pictures on to various social media sites in real time, but they also include company logos and branding.  Social Media Photo booths are great icebreakers for events, as well as encouraging footfall for trade show stands.

Attendees won’t be able to resist posing for a photo at the event and instantly tweeting or uploading it, ensuring that your event and brand gain maximum exposure!


Event Social Media Marketing: Contact us to help your business or event gain exposure with Social Media Marketing.